[Ebook] Reading Christopher: Logistics and Sup_c

<p>Effective development and management of your supply chain network will cut your costs and enhance your customer value. This is a sustainable source of advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. </p><p>In fact, the real competition today is not between companies, but between supply chains. The winning approach to supply chains is an integrated perspective that takes account of networks of relationships, sustainability and product design, as well as the logistics of procurement, distribution, and fulfilment. </p><p><i>Logistics and Supply Chain Management</i> examines the tools, core processes and initiatives that ensure businesses gain and maintain their competitive advantage. The fourth edition has been completely updated and now contains four new chapters covering:</p><p>· managing supply chain relationships</p><p>· product design in the supply chain</p><p>· matching supply and dema