[PDF] Marketing: An Introduction (13th Edition)

<b></b> <b> <i>Marketing: An Introduction</i> </b> shows readers how customer value--creating it and capturing it--drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The <b>Thirteenth Edition</b> reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving readers with a richer understanding of basic marketing concepts, strategies, and practices. <b>KEY TOPICS: </b> Marketing Creating Customer Value and Engagement; Company and Marketing Strategy Partnering to Build Customer Engagement, Value, and Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behavior; Customer Value-Dri