~*PDF $^EPub[READ] Marketing for Hospitality and

<b>KEY BENEFIT</b> <i>Marketing for Hospitality and Tourism, </i>7/eis the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. <b>KEY TOPICS</b> Introduction: Marketing for Hospitality and Tourism; Service Characteristics of Hospitality and Tourism Marketing; The Role of Marketing in Strategic Planning; The Marketing Environment; Managing Customer Information to Gain Customers Insights; Consumer Markets and Consumer Buying